Digital Audio Advertising Specialist
3 weeks ago
Southern Cross Austereo is Australia's leading media entertainment company, home to LiSTNR, Triple M, and HIT network. We're committed to entertaining, informing, and inspiring Australians through our diverse channels.
As an AdTech Consultant, you'll play a vital role in driving successful marketing outcomes. Your expertise will bridge the gap between data and business strategy, ensuring optimal campaign performance and ROI.
Key Responsibilities:
- Analyse campaign performance data and audience behavior to provide actionable insights and recommendations.
- Collaborate with internal digital sales teams to align campaign strategies with client goals and objectives.
- Engage with external advertisers to present insights, reports, and optimisation recommendations, driving campaign improvement and ROI maximisation.
- Identify opportunities for campaign improvement, refining targeting, adjusting bidding strategies, and enhancing creative execution based on data analysis.
Requirements:
- Proven background in working with digital audio platforms, radio, podcasting, or music streaming services, including familiarity with content management and audience engagement strategies.
- Strong experience in using data analytics to identify audience segments and provide insights for targeted advertising campaigns, with a focus on audio-based content.
- Demonstrated ability to work with internal teams, such as sales, and external advertisers, ensuring effective communication of insights, campaign performance, and strategies.
Southern Cross Austereo values a culture that's better together, people-powered, always curious, pushes doors open, and is genuine. If you share these values, you'll thrive in our dynamic environment.
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