Strategic Lifecycle Journey Developer

16 hours ago

Melbourne, Victoria, Australia beBeeAutomation Full time $80,000 - $120,000
Marketing Automation Specialist Role

As a Marketing Automation Specialist, you will play a key role in building and managing integrated lifecycle journeys to achieve strategic business objectives. Your responsibilities will include partnering with stakeholders to develop and implement marketing automation systems, governance, policies, and processes that align with accessibility and privacy legislation.

You will maintain systems and processes to ensure best practices and data integrity, as well as collect, analyze, and interpret data from various sources to support decision-making using tools such as Google Analytics, Adobe, Salesforce, and MS Excel.

Additionally, you will be responsible for executing end-to-end cross-channel campaigns, including journey design, implementation, asset build, test, QA, and ongoing management.

Required Skills and Qualifications
  • Experience across marketing automation platforms (e.g., Marketo and Salesforce Marketing Cloud)
  • Ability to interpret briefs and align business needs to technical solutions in marketing automation platforms
  • Excellent communication skills to work with technical stakeholders and marketing/business areas
  • Data extension creation and/or smart list creation for precise audience segmentation and profiling
  • Proven experience with managing eDM and SMS campaigns end-to-end
Benefits

As a Marketing Automation Specialist, you will enjoy a supportive and friendly environment that encourages innovation, collaboration, and creative thinking. You will have flexible work arrangements to balance your work and personal commitments, as well as access to an on-site gym and wellbeing centre.

Our organization offers a range of leave options to support your personal needs, including parental leave, compassionate leave, career break, birthday leave, and volunteer leave. You will also have opportunities for development and recognition, as well as the chance to work with some of Australia's most recognized and prestigious brands.

About Us

Our organization is Australia's number one and most influential media group, with over 150 prestige brands across news, sport, and lifestyle. We reach more than 17 million Australians each month through our digital and print products, making us the largest media group in Australia.

We are committed to equal employment opportunities and welcome applications from diverse backgrounds. Our people make us unique, and we strive to tell stories that represent the communities of Australia.

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