Customer Journey Specialist

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $130,000
About the Role

We are seeking a skilled and strategic Marketing Manager to lead multi-channel initiatives for our customer Lifecycle Marketing strategy.

  • Crafting and executing customer journeys that deepen engagement, drive product usage and retention.
  • Delivering against the customer Lifecycle Marketing strategy to drive innovation and support business objectives.

We're looking for someone who's not just strategic, but obsessed with seamless execution – someone who sees every campaign as an opportunity to improve the customer experience and deliver results.

About You
  • You're a marketer with a passion for crafting comprehensive customer journeys that drive engagement, retention, and long-term value.
  • You thrive in a data-driven environment, have strong attention to detail, and can use insights to shape campaigns that speak directly to customer needs.

You bring a strong mix of creativity and commercial acumen, with experience in:

  • Building strategies that deliver scalable growth, retention, and engagement.
  • Developing compelling customer value propositions (CVPs) and calls to action (CTAs) across multi-channel campaigns.
  • Writing clear and comprehensive briefs, and managing stakeholder alignment.
  • Collaborating with Product & Analytics to define criteria and ensure compliance with regulations.
  • Using Customer Data Platforms (CDPs) to create and optimise audience segments for personalised marketing.
  • Operationalising automated and trigger-based campaigns with internal teams and external partners.
  • Aligning various stakeholder teams to enrich the customer experience across every touchpoint.
  • Managing campaign calendars, analysing performance, and applying insights to continuously improve outcomes.
  • Running test-and-learn initiatives for optimisation and embedding best practices into future campaigns.

If you're passionate about turning data into action and journeys into growth, we'd love to hear from you.

About Us

We are a group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees.

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