Marketing Journey Developer

1 week ago


Melbourne, Victoria, Australia beBeeLifecycle Full time $80,000 - $100,000
Role Overview

This role is within a marketing team on a fixed-term contract. You'll help execute B2B direct marketing campaigns across various channels and focus on the end-to-end customer lifecycle.

Your Key Responsibilities
  • Develop and deliver omni-channel campaigns from content creation through to execution, including post-campaign analysis.
  • Create customer journeys, campaign workflows, audience targeting, and content personalisation within HubSpot and other platforms.
  • Plan and brief content for direct marketing activations, including copywriting and campaign asset build-out.
  • Implement point-based offers within the loyalty platform, ensuring seamless integration with other benefits.
  • Analyse campaign performance and translate insights into actionable improvements.
Key Skills and Qualifications
  • Strong proficiency in marketing automation and customer journey management.
  • Strong attention to detail and creative flair for content creation and campaign execution.
  • Ability to interpret data and apply insights to optimise lifecycle journeys and campaign impact.

As a successful candidate, you will be responsible for creating engaging content and delivering effective campaigns that drive results. You will work closely with cross-functional teams to ensure seamless execution of marketing strategies.



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