Strategic Customer Journey Specialist

2 days ago

Melbourne, Victoria, Australia beBeeLifecycle Full time $115,688 - $138,510
About Lifecycle Marketing Manager Roles

The primary objective of this role is to craft experiences that facilitate user progression throughout their journey. This encompasses sign-up, first resource download, and long-term adoption phases.

Key Responsibilities:
  • Develop lifecycle marketing strategies and execute them effectively, from the initial touchpoint through to retention and expansion.
  • Leverage a substantial user database and well-connected product and marketing data to deliver targeted, data-driven lifecycle journeys.
  • Foster cross-functional collaboration with product, sales, customer success, and RevOps teams to synchronize lifecycle messaging with the broader customer journey.
  • Serve as the lead operator for lifecycle marketing, prioritizing across multiple projects and ensuring a predictable marketing calendar.
Requirements
  • A minimum of 4 years of experience in lifecycle/CRM/email marketing within SaaS environments, preferably with B2B focus.
  • Strong analytical mindset and excellent written communication skills.
  • Demonstrated ability to translate business goals into actionable lifecycle programs and a deep understanding of user psychology and the customer journey.
  • Knowledge of email marketing best practices and experience with marketing automation platforms.
About the Ideal Candidate
  • A systems thinker who excels at connecting disparate elements across journeys, data, and outcomes.
  • An individual who thrives in fast-paced environments where experimentation, feedback, and iteration are integral components of the culture.
Why Pursue This Opportunity
  • Contribute to shaping lifecycle marketing in a product-led business segment that serves tens of thousands of users.
  • Join a company that is scaling globally and redefining how professionals work.

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