
Customer Journey Strategist
2 weeks ago
About the Role
Help businesses deliver exceptional customer experiences through data-driven marketing automation and personalisation.
A key responsibility is to develop effective lifecycle customer journeys using marketing automation tools, leveraging integrations with IT teams to enrich customer profiles and segmentation.
- Develop strategic marketing technology usage and reporting plans to drive business growth
- Support customer service functions with accurate loyalty member records and compliance matters
- Build robust data integration pipelines to fuel AI-powered decision-making
- Collaborate in campaign workshops to optimise customer journeys and improve overall customer engagement
The ideal candidate will be a creative problem solver able to navigate complex systems and identify innovative solutions.
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