Lifecycle Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeRetention Full time $150,000 - $180,000

Key Role: Lifecycle Marketing Strategist

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The successful candidate will drive the development and execution of lifecycle marketing strategies, focusing on retention and growth. This role will lead the planning, creation, and implementation of personalized communications to engage members throughout their journey with our organization.

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This position is part of our leadership team, reporting directly to the Director of Marketing. As a key member, you will contribute significantly to achieving our goals for retaining members and employers through best-practice lifecycle programs, personalization, and automation.

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The ideal candidate will have extensive experience in lifecycle marketing, with a proven track record of delivering effective retention and growth strategies. A strong background in marketing technology and automation, preferably with Adobe and Salesforce CRM, is highly desirable.

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Responsibilities include:

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  • Developing and executing campaign and communications plans to support member engagement from onboarding to retirement.\
  • Leading the planning and implementation of member and employer communications for annual regulated obligations and supporting projects as needed.\
  • Creating segmented campaign strategies for key journeys to drive retention and optimization.\
  • Monitoring and analyzing member retention performance and drivers to inform actions and optimize strategies.\
  • Ongoing management and optimization of marketing automation capability and strategic roadmaps.\
  • Collaborating with internal stakeholders to deliver effective and efficient personalization and automation initiatives.\
  • Overseeing business analysis for our marketing technology stack, gathering and documenting business requirements, design, testing, and implementation of new projects.
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About You:

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We are seeking an experienced professional with a passion for lifecycle marketing, who can bring innovative ideas and a customer-centric approach to this role. The ideal candidate will possess excellent communication skills, be able to work collaboratively across teams, and have a deep understanding of digital analytics and campaign reporting.

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A solid understanding of contemporary lifecycle marketing principles, coupled with an ability to think laterally and innovatively, is essential. Experience presenting to executive-level stakeholders and boards is also highly valued.

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About Our Organization:

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Our organization is a leading industry fund dedicated to representing workers and helping them achieve their retirement goals. We pride ourselves on providing benefits and services that meet the evolving needs of our members.

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