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Lifecycle Marketing Strategist

3 weeks ago

Melbourne, Victoria, Australia beBeeCareer Full time $100,000 - $140,000
Marketing Manager Opportunity

Join a dynamic team to drive lifecycle marketing efforts for a SaaS product serving tens of thousands of users.

The ideal candidate will develop and execute strategies to engage, retain, and grow the user base, leveraging data-driven insights and collaboration across functions.

Key Responsibilities
  • Design and deploy multi-channel lifecycle activities, including email, in-app, and onboarding content.
  • Develop targeted, data-driven journeys using rich product and marketing data.
  • Work cross-functionally with product, sales, customer success, and RevOps to align lifecycle messaging with the broader customer journey.
  • Partner with marketing leadership to connect lifecycle programs with other channels for a cohesive user experience.
Requirements
  • 4+ years of lifecycle/CRM/email marketing experience in SaaS (B2B experience preferred).
  • A strong analytical mindset, comfortable interpreting data and running experiments.
  • Demonstrated success translating business goals into lifecycle programs.
  • Deep understanding of user psychology and the customer journey.
Benefits
  • Opportunity to shape lifecycle marketing in a product-led business segment.
  • Work alongside a talented team valuing human connection, trust, and innovation.
  • Be part of a mission-driven product supporting professionals building the future of safe and sustainable structures.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Software Development