Lifecycle Activation Strategist

5 days ago

Melbourne, Victoria, Australia Bebeemarketing Full time

Lifecycle Automation Specialist
As a pivotal member of our team, you will execute our B2B lifecycle and engagement strategy—delivering orchestrated, personalised journeys that drive measurable impact across the customer lifecycle.
You'll join a high-performing group dedicated to bringing lifecycle initiatives to life through multi-channel automation. Using a robust martech stack—you'll design and activate dynamic, data-driven experiences that meet customers where they are.
Key Responsibilities:
Customer Journey Design
- Contribute to the development of the B2B Lifecycle Marketing Strategy in mapping customer needs and designing communication journeys that add value at every touchpoint.
Data-Driven Program Execution
- Lead the development and execution of prioritised B2B lifecycle initiatives aligned to the overarching strategy and commercial goals.
Sales Enablement Platform Support
- Contribute to the ongoing management and optimisation of the Seismic platform – ensuring sales teams have timely, relevant, and approved content to support customer conversations and campaign execution.
Personalised Communication Strategies
- Lead and execute tailored 1 : 1 communication strategies for major campaigns and programs, ensuring the right message reaches the right customer at the right time through the most effective channel.
Content Creation and Experience Orchestration
- Collaborate with internal SMEs to craft content and orchestrate customer experiences that meet project briefs.
Performance Analysis and Optimisation
- Continuously analyse lifecycle performance, experiments, and customer success metrics.
This is your opportunity to shape scalable, customer-first experiences that elevate our brand and deliver commercial value.

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