Digital Marketing Strategist

3 hours ago


Cremorne, Australia Accent Group Limited Full time
About the Role:

We are seeking a highly skilled Digital Marketing Strategist to join our team as a Performance & Affiliates Manager. In this role, you will be responsible for driving the development and implementation of performance marketing strategies across various channels, including Paid Search, Remarketing, and Affiliates marketing.

Your Key Responsibilities:
  • Develop and execute comprehensive performance marketing plans that align with business objectives and drive revenue growth.
  • Manage and optimize paid search campaigns on Google Ads, leveraging tools like Google Analytics and Adobe Stack (Analytics, Audience Manager) to inform data-driven decisions.
  • Design and implement affiliate marketing programs that maximize ROI and acquisition targets.
  • Work closely with cross-functional teams, including Insights and Technology, to ensure seamless execution and tag management.
  • Stay up-to-date with industry trends and best practices in PPC and affiliates marketing, applying knowledge to drive innovation and improvement opportunities.
Requirements:
  • 3-5 years of experience in digital marketing, with a focus on performance marketing and channel optimization.
  • Proven ability to work autonomously and collaboratively, with excellent analytical and problem-solving skills.
  • Strong understanding of attribution modeling and digital campaign success metrics, including conversions, pacing, ROAS, target CPA's, secondary conversions, and market share.
  • Experience with Google/Adobe Analytics, Google AdWords, Google Tag Manager, SA, and Intelligent Reach is highly desirable.

As a Digital Marketing Strategist at Accent Group Limited, you will have the opportunity to make a meaningful impact on our business performance and drive growth through innovative marketing strategies. If you are a results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting role.



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