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Digital Marketing Strategist

2 months ago

Brisbane, Queensland, Australia City Cave Float And Wellness Centre Full time

City Cave Float and Wellness Centre is a rapidly growing health and wellness brand in the Southern Hemisphere, aiming to build healthier communities through innovative services like float therapy, infrared saunas, and massage.

About the Opportunity

Job Description

We are seeking a skilled Digital Marketing Strategist to join our team across Australia. The successful candidate will be a versatile and energetic professional who thrives in fast-paced environments and can develop themselves within our dynamic organization.

Key Responsibilities:
  • Strategic Leadership: Develop and implement tailored marketing strategies, focusing on digital channels and aligning with business goals.
  • Brand Development: Oversee brand launches and maintain consistent messaging across all platforms, ensuring uniformity by upholding brand guidelines.
  • Digital Innovation: Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content strategies, staying ahead of emerging digital trends.
  • Campaign Management: Plan and optimize multi-channel marketing campaigns with an emphasis on ROI and data-driven decision-making, utilizing analytics and data to refine strategies continuously.
  • Team and Budget Management: Build and manage a high-performing, inclusive marketing team, liaising with external agencies, and overseeing the marketing budget.
  • Market Research and Partnerships: Conduct market analysis to identify opportunities and emerging trends, cultivating relationships with key partners and influencers.
  • Content Creation and Performance Tracking: Oversee content creation that engages and converts target audiences, implementing KPIs to measure effectiveness and report to senior management.

Requirements & Qualifications:

  • 7-10 years in a senior marketing role, with a proven track record in digital and online marketing, leading successful teams, and executing impactful campaigns.
  • Experience in managing portfolios and data-driven marketing strategies.
  • Experience with emerging digital technologies, content marketing, performance marketing, AI, and influencer engagement.
  • Expertise in crisis management, customer experience strategies, and marketing automation.
  • Excellent written and verbal communication skills.
  • Excellent multitasking and project management skills.
  • Bachelor's degree or equivalent experience in Marketing, Business, or a related field.

Estimated Salary Range: $120,000 - $180,000 per annum, depending on experience.