Strategic Brand Marketing Lead

7 days ago

Brisbane, Queensland, Australia U&U Recruitment Partners Full time

Be a part of a dynamic team driving growth for two prominent brands in the children's stationery and clinical apparel industry.

About Us

We are U&U Recruitment Partners, a leading recruitment agency dedicated to connecting talented professionals with exciting opportunities.

Job Description

This is an exceptional opportunity for a skilled product marketer to join our client as Head of Marketing. As a key member of the team, you will be responsible for developing and executing comprehensive marketing strategies that increase brand awareness, drive customer acquisition, and maximize revenue growth across a diverse product portfolio under two separate brands.

You will work closely with cross-functional teams, including product development, sales, and customer service, to understand challenges and create innovative solutions. Your expertise will be instrumental in overseeing and managing the performance of e-commerce, digital, print, and social media campaigns, ensuring brand consistency and positive ROI.

Key responsibilities include:

  • Create brand and marketing strategies that align with overall business objectives and growth plans across the two brands;
  • Segment the target markets and execute tactical, multi-channel campaigns and always-on activities that target these segments;
  • Work directly with retailers and distributors to understand customer needs and educate them on product specifics;
  • Manage marketing budgets and allocate resources effectively;
  • Lead and mentor the team, fostering a collaborative and positive team environment.
Requirements

To be successful in this role, you will need:

  • Bachelor's degree in marketing, business, or a related field;
  • Extensive experience in generalist marketing, gained in consumer goods, retail, apparel, or similar;
  • Previous experience in driving marketing activities and sales across B2B retail distribution networks and e-commerce;
  • Ability to collaborate across the business to understand challenges, innovate, identify opportunities, and work together to create solutions;
  • Strong operational background in generalist marketing across brand, digital, e-commerce, partnerships, social media, trade shows, etc.;
  • Previous experience in managing marketing teams, with a positive, collaborative, and supportive approach to leadership and development.
Why Join Our Client?

This is a unique opportunity to bring your ideas and shape the future of two growing brands. Enjoy a competitive salary, performance-based incentives, flexible remote working, autonomy, and a fun, down-to-earth team culture.

The estimated salary for this role is $120,000 - $150,000 per annum, depending on experience.

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