Sales Director
7 hours ago
Accor is seeking a highly skilled and experienced Director of Sales to join our team at Pullman & Mercure Melbourne Albert Park.
About the RoleAs a Director of Sales, you will be responsible for overseeing the commercial strategy of the hotel, driving revenue growth, and maximizing exposure and revenue for the hotel.
Key Responsibilities- Conduct market research to understand demand, customer preferences, and seasonal trends.
- Work collaboratively with the Revenue team to analyze product, price, and performance metrics to drive above-market performance.
- Implement dynamic pricing models based on demand, booking patterns, and competitor rates.
- Develop targeted marketing campaigns for different segments, such as local businesses.
- Optimize use of OTAs, direct booking channels, and GDS.
- Ensure sales and marketing efforts are aligned with the commercial strategy.
- Manage marketing strategies to maximize exposure and revenue for the hotel.
- Develop a strong brand presence that resonates with the hotel's target audience and differentiates from competitors.
- Identify new opportunities for the hotel business, including creation of local footprints.
- Actively seek opportunities to create and share best practice, remain receptive in the search for continual improvement and problem-solving relating to performance.
- Work with Accor Commercial Leaders to establish optimal business mix, review and validate revenue forecasts to improve accuracy, and develop strategies for different demand periods.
- Establish a high profile across the region and with key accounts.
- Bachelor Degree in Business, Marketing, or similar.
- Minimum of 5 years of experience in a senior hotel sales capacity.
- Experience leading a team to achieve results.
- Confident and articulate communication, negotiation, relationship, and networking skills.
- Understanding of some or all hotel market segments and current trends.
- Understanding of branding and positioning of Hotels within the market.
- Experience in development and execution of sales strategies at an individual property level.
- On-site car park while on duty.
- Access to confidential Employee Assistance Program.
- Inclusive and diverse environment.
- Reward and recognition programs.
- Mentoring and career development alongside experienced and dedicated professionals.
- Global discounts on hotel accommodation & Food and Beverage, including special rates with our partnership brands such as Europcar.
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