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Digital Audience Solutions Specialist

4 weeks ago

Hawthorn East, Victoria, Australia Coles Full time
About the Role

Coles Group is seeking a highly skilled Digital Audience Solutions Specialist to drive foundational audience creation and guide business users in effectively utilizing our Customer Data Platform (CDP). In this critical role, you will ensure that audience segmentation aligns with business goals while upholding data governance, security, and best practices.

This key position empowers the organization to leverage data for targeted customer engagement and personalization. The ideal candidate will possess experience in CDP technologies and Snowflake, along with a passion for enhancing customer experiences through data-driven insights.

Key Responsibilities

  • Develop and implement effective audience segmentation strategies aligned with business objectives.
  • Collaborate with business users to educate them on utilizing our Customer Data Platform (CDP) effectively.
  • Ensure data governance, security, and best practices are upheld throughout audience creation and utilization.
  • Empower the organization to leverage data for targeted customer engagement and personalization.

Requirements

  • 4+ years' experience in audience segmentation and management, ideally within a Product, MarTech or digital marketing environment.
  • Strong knowledge of CDP platforms and data transformation techniques.
  • Ability to translate business objectives into effective audience segmentation strategies.

About You

The ideal candidate will be an expert in audience segmentation and have experience working with CDP technologies and Snowflake. If you are passionate about enhancing customer experiences through data-driven insights, we encourage you to apply.

We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities.

We estimate the salary for this role to be around $120,000 - $180,000 per annum, depending on experience.