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Digital Media Ecommerce Strategist

1 month ago

Hawthorn East, Victoria, Australia Coles Full time
About Coles Group

Coles Group is a leading retailer with a rich history dating back to 1914. With over 115,000 team members and a portfolio of iconic brands, we are committed to serving Australian communities and helping adult Australians lead happier and healthier lives through responsible drinking habits.

Our purpose-driven organization operates three iconic trading banners - Liquorland, First Choice Liquor Market, and Vintage Cellars - and is passionate about providing customers with local and relevant products. We aim to deliver accessible drink solutions for every occasion through our network of over 930 stores and online sites.

About the Role

We are seeking an experienced Ecommerce professional to oversee the end-to-end delivery of retail media campaigns across CLG websites. As a Retail Media Ecommerce Specialist, you will play a pivotal role in integrating into the Web team and collaborating closely with Retail Media and Coles 360 teams to develop the program.

Your responsibilities will include:

  • Managing the coordination and execution of Ecommerce x Retail Media campaigns across the CLG Web team.
  • Liaising with the Retail Media team to finalize all booking information, including product details and dates.
  • Managing web availability in partnership with Web and Retail Media.
  • Executing key activations on-site, including S&A bookings, Brand pages, Campaign PLP pages, and activation tracking (URLs and asset records).
  • Supporting the development of the Web x Retail Media suite as the program evolves and supplier needs change.
  • Participating in Supplier meetings as the Ecommerce specialist to provide guidance, recommendations, and thought leadership to Retail Media activity, adding value to suppliers' online experience.
  • Liaising and planning with Suppliers complimentary funded trade offers across CLG Websites to drive incremental revenue and strategic portfolio growth.
About You

We are looking for an Ecommerce professional with a good understanding of content, website optimization, and digital metrics, as well as experience in executing on-site promotions and offers to deliver sales across our websites media platforms. Strong stakeholder management skills for working with major Liquor suppliers are essential.

You will also need:

  • Experience working across an Ecommerce website.