Digital Audience Strategist

1 month ago

Hawthorn East, Victoria, Australia Coles Full time
About Coles Group

Coles Group is a leading Australian retailer with a strong presence in the market. With over 115,000 team members and a portfolio of iconic brands, we are committed to making a difference in the lives of millions of Australians.

Salary Information

The estimated salary for this role is $120,000 - $150,000 per annum, depending on experience and qualifications.

Job Description

We are seeking an experienced Digital Audience Strategist to join our Digital team. As a key member of the team, you will be responsible for driving foundational audience creation and guiding business users in effectively utilizing our Customer Data Platform (CDP). Your primary focus will be on ensuring that audience segmentation aligns with business goals while upholding data governance, security, and best practices.

You will work closely with cross-functional teams to develop and implement audience segmentation strategies that drive customer engagement and personalization. In addition, you will serve as a subject matter expert, empowering the organization to leverage data for targeted customer engagement and personalization.

Required Skills and Qualifications
  • Proficient in Adobe CDP: You have experience working with Adobe CDP or similar CDP solutions like HighTouch, Amperity, Tealium.
  • Data Platforms: You have experience working with Snowflake or other data platforms, with proficiency in SQL.
  • Digital Marketing and Analytics: You have familiarity with digital marketing and analytics platforms – Adobe Analytics, Adobe Target.
Benefits
  • Flexible Working Options: We offer flexible working options to help you achieve a positive work-life balance.
  • Office Perks: Our office features a gym facility, fitness classes, free parking, BBQ area, mini-Coles supermarket, fooderie hub, school holiday program, and more.
  • Discounts: Eligible team members receive 5% discount on Supermarket and Liquor online and in-store purchases, with additional double discount periods throughout the year.
  • Reward through Recognition: You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from various retailers.
  • Opportunities for Learning and Development: We offer career development programs and job-specific training to help you grow within our diverse business.
  • Paid Parental Leave: We provide paid parental leave to support you in balancing work and family responsibilities.

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