Digital Experience Creator

1 month ago


Hawthorn East, Victoria, Australia Coles Full time

About Coles Group

We've been trusted to serve Australian communities since 1914 and grown to become a top 30-listed company on the ASX with over 115,000 team members and a portfolio of iconic brands. At Coles Group, you'll not only make a difference to millions of Australian lives—you'll also see your impact.

About the Digital Team

As shopping continues to evolve, our Digital team keeps us at the cutting edge, making us more accessible, innovative, and better connected than ever before. Driven by our innovative, inclusive, and forward-thinking culture, we create differentiated, omnichannel experiences for customers and build the next generation of digital retailing.

About the Role

As a Digital Experience Creator at Coles Group, you will play a pivotal role in enhancing our digital presence and driving user engagement across Coles Online. This full-time, permanent position involves authoring and managing diverse content workflows, including landing pages, email campaigns, product pages, and digital hubs, all aimed at improving conversions for our CFC (Coles Fulfillment Centre) pages.

You will support the Content Manager and Coordinator in delivering high-quality content, focusing on long-tail SEO strategies to boost organic traffic. Collaborating closely with the CFC marketing team, you will create compelling landing pages that effectively respond to off-platform campaigns.

In this role, you will manage AEM backend workflows, ensuring compliance with content creation rules, retirement, and redirection processes. Adhering to brand guidelines, you will maintain a consistent tone and style across all content, while also proofreading and editing to ensure error-free delivery.

Your responsibilities will also include managing target workspaces, audiences, and personalized experiences, as well as identifying and resolving bugs to enhance content functionality. This position is ideal for a detail-oriented content creator with a passion for digital marketing and a commitment to delivering exceptional online experiences.

About You and Your Skills

  • 1-2+ years experience in content authoring - e.g., content author, content producer, ideally in a B2C retail environment
  • Experience in AEM preferred or similar content management systems
  • Experience in writing, editing, and publishing user-centred content for digital audiences

About the Recruitment Process

We're committed to creating a workplace that's safe and respectful for our team. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities. We're happy to adjust our recruitment process to support candidates with disabilities.

Salary: $80,000 - $110,000 per annum, depending on experience.



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