Digital Audience Creation Specialist

4 days ago


Hawthorn East, Victoria, Australia Coles Full time

We are seeking a talented individual to join our team as a Digital Audience Creation Specialist.

Coles Group is a leading retailer in Australia, with a rich history of serving the community since 1914. As we continue to evolve and grow, we require an experienced professional to drive foundational audience creation and guide business users in effectively utilizing our Customer Data Platform (CDP).

The successful candidate will possess expertise in CDP technologies and Snowflake, along with a passion for enhancing customer experiences through data-driven insights. With 4+ years' experience in audience segmentation and management, ideally within a Product, MarTech or digital marketing environment, you will empower the organization to leverage data for targeted customer engagement and personalization.

Key responsibilities will include:

  • Developing effective audience segmentation strategies aligned with business goals
  • Ensuring data governance, security, and best practices are upheld
  • Leveraging CDP platforms and data transformation techniques to drive business outcomes

In return for your expertise, Coles Group offers a competitive salary of AUD $120,000 - $150,000 per annum, plus a range of benefits including flexible working options, office perks, discounts, and opportunities for learning and development.

We are committed to creating a workplace that is safe and respectful for our team members. We encourage applications from people of all ages, cultures, abilities, sexual orientation, and gender identities.



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