Data-Driven Customer Experience Specialist

3 days ago


Hawthorn East, Victoria, Australia Coles Full time
Job Overview

Coles Group is a leading retail company serving Australian communities since 1914. With a portfolio of iconic brands and over 115,000 team members, we strive to make a difference in millions of lives while delivering innovative customer experiences.

About the Role

We are seeking a Data-Driven Customer Experience Specialist to drive foundational audience creation and guide business users in effectively utilizing our Customer Data Platform (CDP). As a key subject matter expert, you will ensure that audience segmentation aligns with business goals while upholding data governance, security, and best practices.

Your Key Responsibilities
  1. Develop and implement effective audience segmentation strategies to drive targeted customer engagement and personalization.
  2. Collaborate with business users to understand their needs and provide guidance on CDP utilization.
  3. Maintain high standards of data quality, security, and governance within the CDP.
About You

To succeed in this role, you will need:

  • Proficient experience in Adobe CDP or similar CDP solutions like HighTouch, Amperity, Tealium.
  • Experience working with Snowflake or other data platforms, with strong SQL skills.
  • Familiarity with digital marketing and analytics platforms – Adobe Analytics, Adobe Target.
  • A minimum of 4 years' experience in audience segmentation and management, ideally within a Product, MarTech or digital marketing environment.
  • Strong knowledge of CDP platforms and data transformation techniques.
What We Offer

Coles Group offers a range of benefits, including:

  • A competitive salary of $110,000 - $140,000 per annum, based on experience.
  • Ongoing training and development opportunities to enhance your skills and career growth.
  • A dynamic and inclusive work environment that values diversity and promotes a healthy work-life balance.
Join Our Team

If you are passionate about driving customer-centric experiences through data-driven insights, we encourage you to apply for this exciting opportunity.



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