Data-Driven Customer Experience Specialist
3 days ago
Coles Group is a leading retail company serving Australian communities since 1914. With a portfolio of iconic brands and over 115,000 team members, we strive to make a difference in millions of lives while delivering innovative customer experiences.
About the RoleWe are seeking a Data-Driven Customer Experience Specialist to drive foundational audience creation and guide business users in effectively utilizing our Customer Data Platform (CDP). As a key subject matter expert, you will ensure that audience segmentation aligns with business goals while upholding data governance, security, and best practices.
Your Key Responsibilities- Develop and implement effective audience segmentation strategies to drive targeted customer engagement and personalization.
- Collaborate with business users to understand their needs and provide guidance on CDP utilization.
- Maintain high standards of data quality, security, and governance within the CDP.
To succeed in this role, you will need:
- Proficient experience in Adobe CDP or similar CDP solutions like HighTouch, Amperity, Tealium.
- Experience working with Snowflake or other data platforms, with strong SQL skills.
- Familiarity with digital marketing and analytics platforms – Adobe Analytics, Adobe Target.
- A minimum of 4 years' experience in audience segmentation and management, ideally within a Product, MarTech or digital marketing environment.
- Strong knowledge of CDP platforms and data transformation techniques.
Coles Group offers a range of benefits, including:
- A competitive salary of $110,000 - $140,000 per annum, based on experience.
- Ongoing training and development opportunities to enhance your skills and career growth.
- A dynamic and inclusive work environment that values diversity and promotes a healthy work-life balance.
If you are passionate about driving customer-centric experiences through data-driven insights, we encourage you to apply for this exciting opportunity.
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