Global Product Marketing Strategist
1 day ago
Estimated salary: AU$120,000 - AU$180,000 per annum.
We are seeking a highly skilled Global Product Marketing Strategist to join our team at Ignition. As a key member of our global marketing team, you will be responsible for positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in core markets.
About the Role:
You will partner closely with the product team to help drive product success, shape the platform's positioning as it evolves, champion the voice of customers in product development and marketing, define product positioning and messaging, and lead GTM strategy for new products, features, and industry verticals.
Your Key Responsibilities:
- Track and surface key market, customer, and competitor insights.
- Conduct customer research and analysis, creating buyer personas.
- Develop compelling value propositions, positioning, and messaging.
- Create product marketing collateral, including website pages, fact sheets, blogs, webinars, videos, decks, and more.
- Develop and implement GTM strategies and campaigns for new product, feature, and integration launches.
- Equip sales teams with sales cheat sheets or battlecards to best position and sell the product.
- Drive continual product awareness, education, and adoption among prospects and customers.
Requirements:
- 5 years product marketing experience in B2B SaaS or established tech.
- Experience working in accounting or professional services software is preferred.
- Proficiency in marketing tech, ideally Intercom, Hubspot, and Asana.
- Growth mindset, customer empathy, storytelling ability, stakeholder management, and data-driven approach.
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