Product Marketing Lead Specialist

2 days ago


Sydney, New South Wales, Australia Ignition Full time
Product Marketing Lead Specialist

Join us at Ignition as a Product Marketing Lead Specialist and play a critical role in shaping the future of our product. With an estimated salary of AU$150,000 - AU$220,000 per annum, this is an exciting opportunity to leverage your skills and expertise in product marketing.

We're looking for someone who can work collaboratively with regional teams, partner closely with the product team, and drive product success. You'll be responsible for defining product positioning and messaging, leading GTM strategy for new products, features, and industry verticals, and ensuring customers get the most value out of Ignition.

About the Job:

In this role, you'll track and surface key market, customer, and competitor insights, conduct customer research and analysis, create buyer personas, develop compelling value propositions, positioning, and messaging, and create product marketing collateral. You'll also develop and implement GTM strategies and campaigns for new product, feature, and integration launches, equip sales teams with sales cheat sheets or battlecards, and drive continual product awareness, education, and adoption among prospects and customers.

What We're Looking For:

  • 5 years product marketing experience in B2B SaaS or established tech.
  • Experience working in accounting or professional services software is preferred.
  • Proficiency in marketing tech, ideally Intercom, Hubspot, and Asana.
  • Growth mindset, customer empathy, storytelling ability, stakeholder management, and data-driven approach.


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