Global Product Marketing Leader

2 days ago

Sydney, New South Wales, Australia Ignition Full time

About the Role:

As a Global Product Marketing Lead/Manager, you will be responsible for positioning Ignition as a category leader and driving product awareness and adoption to unlock new customer and revenue growth in our core markets.

You will report to the Global Head of Product Marketing and Brand Communications and work collaboratively with our regional teams based in Australia, Canada, and the USA. Your key responsibilities will include:

  • Partnering closely with the product team to drive the product's success
  • Helping champion the voice of customers in product development and marketing
  • Defining product positioning and messaging
  • Leading GTM strategy for new products, features, and industry verticals
  • Ensuring that we're helping customers get the most value out of Ignition

Your Day-to-Day Will Look Like:

  • Tracking and surfacing key market, customer, and competitor insights to identify problems that need solving and compelling value propositions
  • Conducting customer research and analysis, creating buyer personas, and championing the voice of customer in product, sales, and marketing
  • Developing compelling value propositions, positioning, and messaging to make the complex simple and continually testing and validating to ensure it resonates with our target audience
  • Developing content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more
  • Developing and implementing GTM strategies and campaigns for new product, feature, and integration launches as well as new verticals/segments to drive customer acquisition and expansion

Key Qualifications:

  • 5 years of product marketing experience in a B2B SaaS or established tech company
  • Proficiency in using marketing tech, ideally Intercom, Hubspot, and Asana
  • A growth mindset, a builder at heart, who proactively looks at ways we can improve or do things differently
  • Customer empathy, love to walk in our customers' shoes, and an approach informed by a deep understanding of their needs and pain points
  • Storytelling skills, ability to distill the complex into the simple, and write compelling messaging and copy for a variety of audiences
  • Stakeholder management, maestro when it comes to working collaboratively with sales, marketing, customer experience, and product teams to rally people around key GTM initiatives
  • Data-driven, comfortable diving into a spreadsheet or report to dig into what the data is telling you as you are trawling through qualitative customer feedback to identify nuggets of gold

We Offer:

  • An estimated salary of $95,000 - $135,000 per year
  • The opportunity to work with a rapidly growing team in a leading company

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