Global Product Adoption Specialist

23 hours ago

Sydney, New South Wales, Australia beBeeEngagement Full time $150,000 - $180,000

Job Description

At OFX, we're transforming international payment and money management services. Our journey is marked by exciting growth and transformation.

We're evolving into a global payment solutions provider, empowering businesses to streamline their global financial operations, improve control, reduce costs and achieve more.

Our new Business Platform offers clients real-time visibility and controls over their payments, expenses, approval workflows and reconciliations to help make business easier.

Purpose of your role

As Product Manager, you'll drive client activation and product adoption across our platform for new clients as well as clients being migrated from legacy platforms.

Your primary goal is to reduce friction in onboarding, accelerate time to value and increase product engagement.

You will work cross-functionally with Commercial, Technology, Client Services and Risk teams to ensure that clients experience value quickly and continue engaging with our products.

Key Responsibilities

  • Drive Client and Product Activation
  • Owning and optimising activation funnels, ensuring a seamless transition from sign-up to first usage for new clients
  • Owning and optimising activation funnels, ensuring a seamless transition from migration to first usage for existing clients
  • Identifying and resolving friction points in onboarding to accelerate time to value
  • Designing and implementing Product-led-growth (PLG) strategies, including in-app nudges, guided onboarding and automation for new and migration clients
  • Running A/B tests and experiments to continuously improve activation and engagement
  • Working with Commercial to ensure consistent messaging between onboarding campaigns and in product experiences

Data Driven Decision Making

  • Defining, tracking and improving Activation KPIs, including:
  • Activation rate (clients moving from sign-up to first usage)
  • Time to value (how quickly clients engage with key product features)
  • Feature adoption and product engagement metrics
  • Working with Analytics and Data teams to build dashboards tracking activation performance

Product & Growth Initiatives

  • Prioritising product improvements that increase activation and retention
  • Developing and optimising self-serve onboarding, automation and in product guidance
  • Collaborating with Commercial on feature launches and go-to-market (GTM) strategies, ensuring strong adoption
  • Driving cross functional initiatives that enhance client engagement and product stickiness

Why Join Us?

Be at the forefront of activation and Product-led-growth at a leading fintech company. Work cross-functionally with high impact teams across Product, Marketing, Sales and Growth. Drive tangible business outcomes through activation and onboarding improvements.

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