Customer Value Optimization Lead

2 weeks ago

Sydney, New South Wales, Australia Spacetalk Full time

At Spacetalk, we're committed to delivering innovative and life-enhancing connected wearables, mobile devices, and software for families and seniors.

About the Role

We're seeking a seasoned Customer Value Optimization Lead to play a pivotal role in maximising the value of our existing customer base through targeted engagement, retention, and loyalty initiatives.

This role involves strategically managing customer journeys, delivering data-driven campaigns, and optimising customer experiences across our digital platforms.

You'll be an expert in Klayvio, responsible for ensuring our email marketing and customer retention flows are impactful and drive meaningful connections with our customers.

This includes hands-on campaign management, refining retention strategies, and implementing best practices in data management and flow optimisation.

Key Responsibilities:
  • Develop and execute strategies to grow customer value, reduce churn, and increase customer lifetime value by creating personalised journeys and touchpoints that build loyalty and long-term engagement.
  • Oversee Klayvio setups, data management, and template building, ensuring an organised, scalable approach to customer engagement.
  • Design, execute, and monitor marketing campaigns that drive engagement, retention, and loyalty; analyse data to refine strategies based on insights.
  • Continuously analyse and enhance customer flows and retention initiatives to improve engagement and conversions across app and digital platforms.
  • Lead initiatives to increase mobile user retention, utilising data insights and customer feedback to optimise touchpoints and reduce churn.
  • Work closely with product and marketing teams on app launch initiatives, ensuring user adoption and seamless customer journeys.
  • Conduct ongoing analysis of campaign success, report on key metrics, and make data-driven recommendations for improvement in customer engagement and retention.

Requirements

  • Proven expertise in Klayvio, including setup, data structuring, and advanced flow and campaign optimisation.
  • Strong understanding of customer value management principles to drive customer lifetime value and minimise churn.
  • Ability to interpret complex data sets, identify trends, and apply insights to enhance campaign performance and customer retention.
  • Passionate about understanding customer needs and dedicated to creating engaging, retention-focused experiences.
  • Solid understanding of CRM tools, data-driven marketing strategies, and site optimisation techniques.
  • Strong project management skills to handle multiple initiatives and meet deadlines in a fast-paced environment.

What We Offer

  • A competitive salary of $80,000 - $110,000 per annum, depending on experience.
  • Progressive leave policies, including paid parental leave, community service leave, and birthday leave.
  • Flexible working environment with a hybrid model of remote work and office presence.
  • The chance to join a dynamic, fast-paced startup culture and play a pivotal role in Spacetalk's international growth.
  • Career progression opportunities as Spacetalk continues to scale.

Why Join Us?

We believe in innovation, integrity, and a customer-first approach in everything we do. As we expand globally, we are committed to delivering best-in-class products that improve the lives of our users.

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