Digital Optimization Specialist

1 month ago

Sydney, New South Wales, Australia H&M Group Full time

About the Role



We are seeking a skilled Digital Optimization Specialist to join our team at H&M Group. As a key member of our digital commerce team, you will be responsible for driving digital profitable growth by analyzing and optimizing our online customer experience.



Key Responsibilities:


  • Analyze website performance data, traffic, conversion rates, bounce rates, and user behavior to monitor trends and identify areas for improvement.
  • Generate regular reports and dashboards summarizing key findings and presenting actionable insights to the regional digital team and other stakeholders.
  • Collaborate with cross-functional teams to implement strategies that enhance the overall online shopping experience, including A/B testing.
  • Perform customer segmentation and cohort analysis to understand the behavior and preferences of different customer groups.
  • Develop and maintain expertise in SQL and data enablement platforms, leading upskilling efforts for the regional digital team.
  • Cultivate strong relationships with customer activation, marketing, e-commerce leads, and experience leads to track campaign effectiveness and recommend adjustments to improve sales and inventory management.


Requirements:


  • Proficiency in data analysis tools, including Google Analytics, Adobe Analytics, and advanced Excel skills or similar analytics software.
  • Experience with A/B testing methodologies and conducting experiments to optimize website elements.
  • Expertise in SQL and working in cloud-based data platforms.
  • Familiarity with web technologies, tracking implementations, and industry best practices.
  • Business acumen, understanding of e-commerce trends, digital marketing strategies, and user experience principles.
  • Adaptability to stay updated with evolving industry best practices and emerging analytics tools and techniques.
  • Proactive, curious, and innovative approach to problem-solving with a constant improvement mindset.
  • Bachelor's degree in a related field, such as Business, Marketing, Data Science, Statistics, Economics, or a relevant discipline.
  • At least 2 years' experience in web analytics, preferably within e-commerce or fashion retail, demonstrating value-creating improvements and using data-driven insights to inform decision-making.


What We Offer:


  • A competitive salary range of AUD 85,000 - 110,000 per year, based on your qualifications and experience.
  • A comprehensive benefits package, including a staff discount card and opportunities for professional development.
  • The chance to work with a global fashion leader, contributing to the company's mission of making fashion more sustainable.
  • A dynamic and inclusive work environment, committed to diversity and equal opportunities.


About Us:



H&M Group is a leading fashion brand offering the latest styles, from affordable wardrobe essentials to unique designer collaborations. Our business idea is to make fashion accessible, while prioritizing sustainability and quality. Join us in shaping the future of fashion

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