Customer Lifecycle Strategist

3 days ago

Sydney, New South Wales, Australia beBeeCustomer Full time $120,000 - $140,000
Customer Lifecycle Manager

The company has a rich history, introducing hundreds of thousands of Australians to their brand and helping grow and nurture hundreds of wineries.

This role is part of an exciting business that pushes boundaries, wins multiple awards, and accolades.

The Customer Lifecycle Manager will redefine and optimize the customer lifecycle functionality for a direct-to-consumer business with 75 years of history.

Responsibilities:

  • Build customer lifecycle profiles that inform other marketing activities.
  • Use customer insights and behavioural data to manage and deliver an ongoing customer engagement program.
  • Plan, produce, and optimize triggered sends, journeys, and automations, lifecycle campaigns (covering customer acquisition, onboarding, retention, referral, and reactivation).
  • Oversee loyalty programs across all journeys and automations, making strategic recommendations.

Requirements:

  • Experience in a similar role with engagement and customer platform experience - Braze and Segment experience desirable.
  • Robust analytics and data interpretation capabilities - Google Analytics and Mixpanel are desirable.
  • Passion for customer lifecycle management and keen interest in understanding behaviours that lead to long-term customer retention.
  • Demonstrate the brand values and purpose.

Benefits:

  • Support a supportive team with growth and development opportunities, work in a WFM/Hybrid Environment (1-2 days in the office/the rest at home).

About This Role:

This CX & CRM Lead is a great opportunity for someone who wants to make a real impact in customer lifecycle management. If you have a passion for understanding customer behaviour and want to be part of a dynamic team, this could be the perfect fit for you.

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