Lifecycle Marketing Specialist

2 days ago

Sydney, New South Wales, Australia beBeeStrategist Full time $80,000 - $120,000
Customer Lifecycle Strategist Job Overview

Drive customer engagement and retention across all stages of the journey as a Customer Lifecycle Strategist.


About the Role

This is a permanent position focused on developing lifecycle strategies and maximising customer value. We are seeking an experienced professional to design and execute customer lifecycle initiatives that deepen engagement, drive retention, and increase lifetime value.


Key Responsibilities
  • Develop and manage customer lifecycle marketing strategies to drive engagement, retention, and lifetime value across all stages of the customer journey.
  • Build and execute multi-channel lifecycle campaigns using platforms such as Braze, MoEngage, Adobe Experience Cloud, or similar.
  • Create and manage customer journey maps to identify friction points and opportunities for deeper engagement.
  • Design and implement segmentation strategies to deliver personalised, data-driven communications.
  • Collaborate with cross-functional teams to align lifecycle initiatives with broader business goals.
  • Monitor and analyse campaign performance, customer behaviour, and lifecycle metrics to continuously optimise marketing efforts.

Requirements
  • 4+ years of experience in building and managing automated lifecycle campaigns and communications journeys.
  • Experience working with senior stakeholders to keep day-to-day operations aligned with customer and key business objectives.
  • Hands-on experience building customer journeys across different platforms and technology stacks; willingness to roll up sleeves to bring a customer journey to life (including content creation).
  • Strategic thinking with ability to see beyond individual tasks.
  • Ability to manage multiple tasks and identify priorities clearly.
  • Comfort working with autonomy, ambiguity, and agility to get things done.
  • Open and transparent communication style who shares information and learnings at every step.
  • Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience).

Why This Opportunity?
  • Flexible Work Environment: Hybrid model with 3 days in our Sydney CBD office.
  • Positive Team Culture: Collaborative and supportive atmosphere.
  • Career Growth: Strong development and growth opportunities.
  • Fantastic Perks: Additional benefits.

We acknowledge the Gadigal of the Eora nation as the Traditional Custodians of our local area.

This role requires Australian or New Zealand citizenship or permanent residency. We welcome applicants from diverse backgrounds.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales

  • Lifecycle Marketing Strategist

    3 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time

    Lifecycle Marketing SpecialistThe role of a Lifecycle Marketing Specialist is to oversee the development and execution of data-driven email marketing strategies. These strategies aim to guide new users through their onboarding journey, drive long-term engagement, and foster customer loyalty.As a key member of the team, you will be responsible for creating...

  • Marketing Lifecycle Leader

    2 days ago

    Sydney, New South Wales, Australia beBeeCustomer Full time $120,000 - $180,000

    Lead Customer Experience SpecialistWe are seeking an experienced marketing professional to lead the development and implementation of customer lifecycle strategies.This role will be responsible for designing, building, and optimising member journeys from onboarding to win-back. You will work closely with data teams to leverage insights for decision-making...

  • Lifecycle Marketing Manager

    9 hours ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $106,400 - $145,600

    Customer Lifecycle Marketing LeaderWe seek a strategic Marketing Manager to drive customer value and lifecycle strategy. This pivotal role shapes the end-to-end customer journey, ensuring every touchpoint is personalised, timely, and impactful.Key Responsibilities:Develop and implement lifecycle marketing strategies.Design and execute customer engagement...

  • Lifecycle Marketing Strategist

    2 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000

    Job Title: Lifecycle Marketing StrategistThis role is responsible for designing and implementing lifecycle marketing strategies to drive customer engagement, retention, and lifetime value across the entire customer journey.The ideal candidate will possess a deep understanding of customer behavior, data-driven marketing, and campaign execution using platforms...

  • Lifecycle Marketing Professional

    8 hours ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $136,000 - $163,000

    Lifecycle Marketing ManagerWe're looking for a seasoned lifecycle marketing professional to lead the development and execution of personalized email marketing strategies that drive user activation and long-term product adoption.The ideal candidate will have 5+ years of experience in digital lifecycle or email marketing, with a proven track record of driving...

  • Lifecycle Marketing Strategy

    4 days ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000

    Job Title:Lifecycle Marketing Strategist The Lifecycle Marketing Strategist plays a pivotal role in driving customer engagement and retention through the development and implementation of comprehensive CRM strategies. Key Responsibilities: Develop and implement annual lifecycle marketing plans to drive growth, customer engagement, and retention Lead the...

  • Lifecycle Marketing Manager

    5 days ago

    Sydney, New South Wales, Australia Tpg Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    5 days ago

    Sydney, New South Wales, Australia Tpg Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Lifecycle Marketing Manager

    3 weeks ago

    Sydney, New South Wales, Australia TPG Telecom Group Full time

    The role of the Lifecycle Marketing Manager is responsible for leading and owning the annual lifecycle marketing plan, focused on driving customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.We are looking for an established performer with strong CRM Campaign skills that proactively and confidently builds...

  • Customer Lifecycle Marketing Specialist

    1 hour ago

    Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000

    Role OverviewWe are seeking a strategic professional to drive customer lifecycle campaigns and improve retention across email and SMS channels. The ideal candidate will have strong hands-on experience with CRM systems, a passion for experimentation and personalization, and the ability to collaborate effectively with cross-functional teams.This role involves...