Strategist for Customer Engagement

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $170,000
Customer Engagement Strategist

The role involves developing and executing customer-centric strategies to drive engagement, retention, and business growth.

Key Responsibilities:
  • Design and implement data-driven customer lifecycle marketing initiatives across multiple channels.
  • Collaborate with cross-functional teams to create cohesive marketing strategies aligned to business objectives.
  • Monitor and analyse campaign performance data to inform continuous improvement and optimisation.

Required skills and qualifications include:

  • Extensive experience in CRM or lifecycle marketing with a proven track record of delivering business outcomes using Adobe AEP.
  • Expertise in understanding and utilising Adobe Journey Optimizer and similar customer journey management tools.
  • Strong commercial business acumen with the ability to communicate marketing effectiveness and ROI to senior stakeholders.

Benefits of this role include:

  • Opportunity to work collaboratively with a diverse team to develop innovative marketing strategies.
  • Professional growth and development opportunities within a dynamic organisation.

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