Lifecycle Marketing Strategist

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000
Job Title: Lifecycle Marketing Strategist

This role is responsible for designing and implementing lifecycle marketing strategies to drive customer engagement, retention, and lifetime value across the entire customer journey.

The ideal candidate will possess a deep understanding of customer behavior, data-driven marketing, and campaign execution using platforms such as Braze, MoEngage, Adobe Experience Cloud, or similar.

The successful individual will work closely with cross-functional teams to align lifecycle initiatives with broader business objectives and monitor performance metrics to inform continuous improvement.

Key Responsibilities:
  • Develop and execute multi-channel lifecycle campaigns leveraging data analytics and segmentation strategies.
  • Collaborate with product, sales, and customer success teams to ensure alignment with overall business goals.
  • Design and implement customer journey maps to identify pain points and opportunities for enhanced engagement.
  • Drive business outcomes by analyzing campaign performance, customer behavior, and lifecycle metrics.

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