Lifecycle Marketing Strategy

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $140,000
Job Title:

Lifecycle Marketing Strategist

The Lifecycle Marketing Strategist plays a pivotal role in driving customer engagement and retention through the development and implementation of comprehensive CRM strategies.

Key Responsibilities:
  • Develop and implement annual lifecycle marketing plans to drive growth, customer engagement, and retention
  • Lead the creation of strategic always-on retention campaigns to improve customer tenure
  • Consistently review campaign results and identify opportunities for campaign optimisation
Growth & Retention Performance Management:
  • Utilize data analysis to identify key customer base trends and insights to inform decision making in customer lifecycle strategy development
  • Gain deep understanding of customer base movements during the lifecycle to identify cohorts at risk of disconnection or churn
  • Design targeted treatments and offers to meet commercial outcomes while delivering exceptional customer experiences
  • Support the development of business cases for commercial approval of below-the-line offers required to meet customer expectations and achieve commercial targets

To succeed in this dynamic environment, adaptability, change management, and resilience are essential. Additionally, maintaining personal safety and well-being at work is crucial, as is avoiding adverse impacts on colleagues' safety and well-being.

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