Marketing and Research Officer

5 days ago

Brisbane, Queensland, Australia The State Of Queensland Full time
About the Role

We are seeking a highly skilled Marketing and Research Officer to join our team at The State of Queensland. As a key member of our team, you will be responsible for developing and implementing effective communication and marketing strategies that drive behavior change.

Key Responsibilities
  • Assist in the development, implementation, and evaluation of communication and marketing strategies to influence behavior change.
  • Organize and oversee social and campaign research projects, analyzing results to improve communication and marketing materials.
  • Build and maintain strong knowledge of Queensland Government branding and style requirements, assisting with the development, implementation, and adherence to the Program's style guidelines.
  • Apply communication and marketing best practices to develop innovative strategies that achieve measurable objectives and key performance indicators.
  • Develop high-quality communication and marketing materials within tight deadlines, including print and digital advertising.
  • Support the Senior Engagement Officer (Marketing and Research) in managing creative suppliers, including printers, media buyers, advertising agencies, videographers, and animators.
  • Build, maintain, and improve key relationships (internal and external) to enable effective delivery of the Program's communication and marketing strategies.
  • Work collaboratively with other team members to develop marketing and communication materials for a wide range of internal and external audiences, ensuring project objectives are achieved.
  • Communicate clearly, succinctly, and deliberately, adjusting the message to resonate with different stakeholders and establish strong, mutually beneficial connections.
  • Contribute to continuous improvement by actively innovating and improving strategies, processes, and systems.
  • Confidently support the management of multiple projects while meeting hard deadlines and budgets.
  • Identify potentially sensitive or contentious issues or circumstances that create reputational risk.
Requirements
  • A relevant qualification in communication, marketing, and research from a recognized tertiary institution would be well regarded.
  • Familiarity with design software and technologies, such as Canva, InDesign, Illustrator, Photoshop, Premiere, etc., to develop sophisticated creative design work of a high caliber.
  • Capacity for occasional out-of-hours and weekend work.
About Us

The State of Queensland is a dynamic and inclusive organization that values its people and the work they do. We are committed to building inclusive cultures that respect and promote human rights and diversity. Our people are talented, down-to-earth, and resilient, and the work they do every day fills them with gratification and pride.

We offer a range of benefits, including flexible working options, salary sacrificing options, competitive superannuation, and access to confidential and free counseling for you and your immediate family members through our Employee Assistance Program.

We are committed to preventing violence against women and are proud to be a White Ribbon accredited workplace.

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