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Agricultural Marketing Specialist

2 months ago

Brisbane, Queensland, Australia Agriculture and Fisheries Full time
About the Role

We are seeking a highly skilled and motivated Agricultural Marketing Specialist to join our team at the Agriculture and Fisheries department. As an Agricultural Marketing Specialist, you will play a key role in developing and implementing effective communication and marketing strategies to promote the department's programs and services.

Key Responsibilities
  • Develop and Implement Communication Strategies: Assist in the development, implementation, and evaluation of communication and marketing strategies that influence behavior change and promote the department's programs and services.
  • Research and Analysis: Assist in organizing and overseeing social and campaign research projects, analyzing results, and improving communication and marketing materials.
  • Brand Management: Build and maintain strong knowledge of Queensland Government branding and style requirements, and assist in the development, implementation, and adherence to the department's style guidelines.
  • Marketing Materials Development: Develop high-quality communication and marketing materials within tight deadlines, including print and digital advertising.
  • Supplier Management: Support the Senior Engagement Officer (Marketing and Research) with managing creative suppliers, including printers, media buyers, advertising agencies, videographers, animators, etc.
  • Relationship Building: Build, maintain, and improve key relationships (internal and external) to enable effective delivery of the department's communication and marketing strategies.
  • Collaboration and Communication: Work collaboratively with other team members to develop marketing and communication materials for a wide range of internal and external audiences and ensure project objectives are achieved.
  • Stakeholder Engagement: Communicate in a clear, succinct, and deliberate manner, adjusting the message so that it resonates with different stakeholders, and establishes strong and mutually beneficial connections.
  • Continuous Improvement: Contribute to the continuous improvement by actively innovating and improving strategies, processes, and systems.
  • Project Management: Confidently support the management of multiple projects while meeting hard deadlines and budgets.
  • Risk Management: Identify potentially sensitive or contentious issues or circumstances that create reputational risk.
Requirements
  • Relevant Qualification: While not mandatory, a relevant qualification in communication, marketing, and research from a recognized tertiary institution would be well regarded.
  • Design Skills: Familiarity with design software and technologies (such as Canva, InDesign, Illustrator, Photoshop, Premiere, etc) to develop sophisticated creative design work of a high caliber.
  • Availability: Capacity for occasional out-of-hours and weekend work.
Why Work with Us
  • Meaningful Work: The work we do is widespread and varied, but our people are united by an innate sense of purpose, and a passion to serve their fellow Queenslanders.
  • Flexible Working Options: Flexible working options that encourage a healthy work-life balance.
  • Competitive Benefits: Salary sacrificing options and competitive superannuation.
  • Leave Benefits: A variety of fantastic leave benefits, supported across the broader Queensland public sector.
  • Employee Assistance Program: Access to confidential and free counseling for you and your immediate family members through our Employee Assistance Program.
  • White Ribbon Accreditation: We are committed to preventing violence against women and are proud to be a White Ribbon accredited workplace.