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Marketing and Research Officer

2 months ago


Brisbane, Queensland, Australia Queensland Government Full time
About the Role

We are seeking a highly skilled Marketing and Research Officer to join our team at the Queensland Government. As a key member of our marketing and communications team, you will play a critical role in developing and implementing effective marketing and communication strategies that drive behavior change and support the achievement of our key performance indicators.

Key Responsibilities
  • Develop and Implement Marketing Strategies: Assist with developing, implementing, and evaluating communication and marketing strategies that influence behavior change.
  • Organize and Oversee Research Projects: Assist with organizing and overseeing social and campaign research projects and analyzing the results to improve communication and marketing materials.
  • Build and Maintain Knowledge of Branding and Style Requirements: Build and maintain strong knowledge of Queensland Government branding and style requirements, and assist with the development, implementation, and adherence to the Program's style guidelines.
  • Develop High-Quality Communication Materials: Develop high-quality communication and marketing materials within tight deadlines, including print and digital advertising.
  • Support Senior Engagement Officer: Support the Senior Engagement Officer (Marketing and Research) with managing creative suppliers, including printers, media buyers, advertising agencies, videographers, animators, etc.
  • Build and Maintain Relationships: Build, maintain, and improve key relationships (internal and external) to enable effective delivery of the Program's communication and marketing strategies.
  • Work Collaboratively with Team Members: Work collaboratively with other team members to develop marketing and communication materials for a wide range of internal and external audiences and ensure project objectives are achieved.
  • Communicate Effectively: Communicate in a clear, succinct, and deliberate manner, adjusting the message so that it resonates with different stakeholders, and establishes strong and mutually beneficial connections.
  • Contribute to Continuous Improvement: Contribute to the continuous improvement by actively innovating and improving strategies, processes, and systems.
  • Manage Multiple Projects: Confidently support the management of multiple projects while meeting hard deadlines and budgets.
  • Identify Reputational Risk: Identify potentially sensitive or contentious issues or circumstances that create reputational risk.
Requirements
  • Relevant Qualification: While not mandatory, a relevant qualification in communication, marketing, and research from a recognized tertiary institution would be well regarded.
  • Design Software and Technologies: Familiarity with design software and technologies (such as Canva, InDesign, Illustrator, Photoshop, Premiere, etc) to develop sophisticated creative design work of a high caliber.
  • Capacity for Out-of-Hours Work: Capacity for occasional out-of-hours and weekend work.
Licenses and Registrations

A current 'C' class drivers' license, no restrictions.