Senior Product Marketing Specialist

Join to apply for the Senior Product Marketing Specialist role at Info Track AU2 days ago Be among the first 25 applicants Join to apply for the Senior Product Marketing Specialist role at Info Track AUDirect message the job poster from Info Track AUInfo Track is a leading Saa S technology innovator that is helping a range of professionals, businesses and individuals in a digital age.
We care about what we do and the people we work with.
We partner with our clients to identify their challenges and constantly look for ways to evolve our products to maximise their impact.
The Role As a Senior Product Marketing Specialist at Info Track, you'll play a strategic leadership role in shaping how our product stories are crafted, communicated, and adopted.
You'll roll up your sleeves to deliver high-impact campaigns that drive engagement and growth.
This role sits at the intersection of product strategy, customer insight, content innovation, and commercial acumen, ensuring our market presence reflects the full value and strength of our offering.
This is an ideal opportunity for a seasoned product marketer with a passion for both strategic thinking and tactical execution, looking to expand their leadership footprint in a fast-paced and innovation-driven Australian tech business.
About you You're a client-focused professional who puts customer needs at the heart of every decision, crafting solutions that deliver real value to both clients and the business.
With strong communication skills and high energy, you're able to engage, inform, and inspire across a variety of settings.
Outcome-driven and resourceful, you're quick to navigate challenges and find practical solutions.
You thrive in collaborative environments, building strategic relationships that support shared goals.
Naturally innovative, you bring fresh ideas to the table and are always looking for better ways to solve problems.
Detail-oriented and quality-driven, you take pride in your work and keep a close eye on the finer details.
You're also a strong time manager who knows how to prioritise effectively and get things done.
Key Roles and Responsibilities Strategy & Leadership: Develop and lead integrated B2 B product marketing strategies, including go-to-market (GTM) plans, positioning, and cross-functional alignment with sales, product, and customer success teams.
Content & Campaigns: Oversee content creation and multichannel campaigns that drive engagement, lead generation, and brand consistency.
Stakeholder Engagement: Act as a strategic advisor to internal teams, fostering collaboration across departments to ensure effective execution and alignment.
Market Insight: Conduct market research and data analysis to inform strategy, enhance messaging, and support sales enablement with customer insights and competitive intelligence.
Skills, Knowledge and Experience:7–10 years' experience in product marketing, ideally within the technology, Saa S, or digital services sector in Australia.
Proven experience managing, mentoring or leading a small team with a people-first mindset.
Bachelor's degree in Marketing, Communications, Business or a related discipline.
Outstanding written and verbal communication skills with an eye for brand tone and storytelling.
Demonstrated success in launching and scaling product marketing campaigns across the full marketing funnel.
Strong experience using marketing automation, CRM, and content platforms (e.g.
Pardot, Salesforce, Word Press, Asana).
Commercially minded and confident presenting to senior leadership or external stakeholders.
Deep understanding of digital marketing metrics, SEO/SEM strategies, and ROI tracking.
Strong understanding of the Australian marketing and business landscape, including relevant compliance and consumer behaviours.
Comfortable with ambiguity and fast-paced environments; able to shift priorities and juggle competing demands.
The Rewards and Culture We're proud of our culture and deeply value the experience of every team member.
When you join us, you're not just taking on a job, you're joining a company that invests in your growth, well-being, and success.
We have created a culture that provides our people with platforms to share their ideas so we can shape the future of our products.
What We Offer: Personal Development We have a rich history of providing people with growth opportunities throughout their Info Track journey.
We provide our people with professional development plans, technical training, leadership programs, and clear career progression opportunities.
Reward & Recognition We have a culture of recognising the contributions of our people and rewarding them for their impact.
We have various formal recognition programs as well as access to our employee share scheme.
We put an emphasis on staff happiness, so we have a well-stocked snack cupboard, weekly catered lunches, free breakfast every morning and locally based social committees that drive events for each office including a Table Tennis competition.
Health & Wellbeing We care about our people's well-being and that is why we offer a range of benefits including fully covered gym memberships, monthly in-house massages, progressive leave policies and access to an Employee Assistance Program.
Join a company that puts people first, where your contributions are valued, and your potential is supported every step of the way.
Apply now or message us directly to find out moreAt Info Track we are a diverse workforce and we're proud to be an equal opportunity employer.
We believe our differences make us stronger.
We therefor encourage applications from Aboriginal and Torres Strait Islander people and people of all cultures, abilities, sex, and genders.
Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Product Management Industries IT Services and IT Consulting Referrals increase your chances of interviewing at Info Track AU by 2x Get notified about new Product Marketing Specialist jobs in Sydney, New South Wales, Australia.
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