Senior Product Marketing Specialist

13 hours ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Product Marketing Manager Role

This is a highly sought-after position for individuals who possess a deep understanding of the healthcare industry and have excellent marketing skills.

The successful candidate will lead, support, and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients.

  • Main Responsibilities:
  • Develop compelling product positioning and messaging that resonates with target audiences, aligns with market trends, and drives measurable business outcomes.
  • Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends to create effective marketing programs.
  • Conduct ongoing competitive and market research to identify trends and opportunities.
  • Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes to inform and improve existing programs.
  • Support the development of compelling messaging architecture, product positioning, and use cases across the AssistRx portfolio.
  • Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making process.
  • Evaluate integrated launches for products, new product features, and product solutions – supporting their movement from awareness to adoption.
  • Empower sales and account management teams through effective enablement content, talk tracks, and sales playbooks.
  • Support the development of thought leadership content to increase brand visibility and credibility.
  • Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices.
  • Maintain regular communication and working relationships with product, sales, and account management teams, participating in internal strategy and planning meetings.
  • Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget.

About the Ideal Candidate

  • Key Skills:
  • Demonstrated experience in product marketing with a proven track record of success.
  • Strong cross-functional collaboration and communication skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
  • Excellent analytical and problem-solving skills.
  • Experience with market research and analysis.

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