Strategic Growth Campaign Specialist

4 weeks ago


Richmond, Australia REA Group Full time
About REA Group

We're a leading global digital business specialising in property, changing the way the world experiences property. Our purpose-driven culture is centred around high performance and care, making us proud to be named in Australia's 'Top 5' Best Workplaces two years in a row.

The Lifecycle & Engagement team develops personalised omni-channel Consumer journeys that engage our audiences at every stage of their property journey, helping them take their next step. We leverage our Marketing technology Braze and Tealium to drive business outcomes.

Job Description

This role will focus on driving growth for our financial Services business, experimenting with personalisation of financial experiences in the right point in a consumer's journey to help them reach their property goals.

You will collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA. You will also provide support and recommendations to other teams looking to evolve their experiences.

Key Responsibilities:

  • Collaborate with stakeholders to define and prioritise new opportunities, balancing consumer relevancy and maximising ROI for REA
  • Develop and execute on a robust optimisation testing stream with continual testing and improvements to be managed within all Braze channels, canvases and campaigns
  • Analyse the performance of campaigns and showcase key learnings and insights within the team and across the business

Requirements:

  • Tertiary qualification or equivalent in a Marketing discipline
  • 5+ years experience in similar Lifecycle or Marketing roles with the ability to create campaign plans, manage projects and timelines
  • Strong attention to detail and passion for creating great consumer experiences

Benefits:

  • A hybrid and flexible approach to working
  • Flexible parental leave offering for primary and secondary carers
  • Programs to support mental, emotional, financial and physical health & wellbeing

Salary Range: $120,000 - $150,000 per annum


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