Lifecycle Campaign Manager, B2B

6 months ago

Richmond, Australia REA Group Full time

Lifecycle Campaign Manager, B2B
- Permanent Role Based in Melbourne
- Hybrid way of working

We're REA
- REA Group

is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.

With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to be named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in

The Lifecycle & Engagement team is responsible for developing omni-channel customer journeys that help customers take their next best step, so they can get the most out of their relationship with REA Group.

In the customer side of the business, we’re in the process of moving from Salesforce Marketing Cloud to Braze as our platform of choice. This brand-new role will support this transformational program, driving the migration of campaigns across to Braze while re-imagining them in the process. These campaigns span all stages of the customer lifecycle, from pre-purchase, through to onboarding and renewal.

This role will support all customer segments, with a focus on lifecycle programs for Residential real estate agencies and agents.

This role will work closely with the wider Lifecycle & Engagement team, Marketing Automation & Enablement, GTM and Customer Product to prioritise, develop, execute, and measure campaigns as new capability us unlocked in Braze.

What the role is all about
- Collaborating with stakeholders to define the Salesforce Marketing Cloud migration plan, balancing the prioritisation of campaign opportunities against capability available in Braze and product dependencies
- Being an expert in lifecycle communications and provide support and recommendation to other teams looking to evolve their experiences
- Having a deep understanding of our customer audience, and using data and insights to develop campaigns
- Developing personalised, relevant and timely messaging and communication, building an end-to-end journey of customer-led experiences that ladder up to OKR’s
- Working closely with the Lifecycle & Engagement team to ensure the migration of campaigns doesn’t disrupt existing customer journeys
- Developing and executing on a robust optimisation testing stream with continual testing and improvements, with the goal of proving incremental uplift in engagement & conversion
- Analysing the performance of campaigns in all channels and sharing learnings and actionable insights with the team and broader stakeholders
- Managing the communication schedule based on contact rules cross-channel to maximise engagement and ROI
- Managing audience targeting, campaign building, proofing, testing and launching
- Maintaining a strong knowledge of new developments, channels and practices in personalisation of communications and marketing operations technical expertise

Who we’re looking for
- Strong attention to detail and passion for creating great customer experiences
- Ability to identify new opportunities, quantify estimated business and customer impact, shape Ideas Into actionable campaign plans through to implementation and post launch analysis
- Data and results led, experienced in creating testing strategies to increase and measure communication performance
- Perseverance in solving complex problems, can work cross-functionally to collaborate on the best tech, marketing and CX outcome for campaigns, influencing where required
- Someone willing to get their hands dirty and able to implement, but flexible to switch to a more strategic customer lifecycle lens when required
- Creative and experimentation mindset - familiar and experienced in optimisation testing processes, methodology and best practice
- Has a desire and willingness to help others
- Work productively in a fast paced and agile environment - #gsd (urban dictionary will help on this one)

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development - both professionally and personally. Your experience with us is something we take seriously.

We offer:

- A hybrid and flexible approach to working - Flexible parental leave offering for primary and secondary carers
- Programs to support mental, emotional, financial and physical health & wellbeing
- Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving a

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