CRM Specialist

6 months ago

Richmond, Australia Dabble Full time

Dabble is an online sports and racing bookmaker (licensed by the NTRC), formed in 2020 and embracing the scaleup journey. Our aim is to disrupt the game with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement. Our brand ethos, “share the experience”, means we believe in community and celebration - both in the app and in the office

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide and Albury - and expansion is in our sights. We believe in remote-first work, though in the spirit of our community encourage our people to take advantage of our national network, with cross-office sponsored flights on offer all year round. We are a team of highly driven enthusiasts, and we are looking for our next Dabbler to join us as we continue in our journey.

**Dabble Culture**
- Dress for your day so you can focus on what matters
- Switch up your office, work from home, work from wherever helps you to deliver
- Genuine, like-minded team of visionaries. We welcome ideas big and small
- Scheduled focus time to encourage deep thought
- Our annual convention, DabbleCon, brings us all together to celebrate our successes and plan continued evolution over the coming year Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

**Dabble Perks**
- A minimum of five weeks of paid annual leave for all Dabblers
- Paid parental leave for both primary and secondary caregiver
- We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family
- Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
- Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more
- Up to 10% annual cash bonus based on Company performance metrics
- Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?
- Safety first: your ride home from company-sponsored events and your flu jab is on us

**Overview**

The CRM Specialist (Campaigns) will be responsible for campaign planning, management and execution with a focus on constantly improving CRM campaigns.

Dabble is an industry-first social bookmaking experience and this role will play a pivotal part in how Dabble executes user journeys across CRM tools (Braze, Amplitude, Movable Ink and Future Third-Party Tools) to drive user behaviour and to create a truly immersive experience across Dabble CRM and Marketing Channels.

This role will work closely with the CRM Manager and the wider CRM team to deliver best-in-market campaigns with a core focus on customer experience.

**Primary Location**

**Top-line accountabilities**:

- Drive actives, retention and reactivation through strategically curated campaigns
- Act as a key stakeholder across departments (campaigns, digital & consumer) to service requests

**Responsibilities**
- Drive insights across campaigns to continuously learn and optimise. This includes the management and execution of setting hypotheses, objectives, A/B testing and review cycles of campaigns
- Develop and assist CRM campaign schedules, ensuring campaigns are delivered to customers on time as planned. This includes coordinating workflow within the CRM team and other departments to meet campaign deadlines
- Periodic reporting of results and insights back to the team and wider business
- Analyse users and break them down into different customer segments/cohorts for targeted CRM campaigns
- Use of third-party tools Amplitude, Braze, Movable Ink to review insights, create user segmentation, and execute campaigns across channels
- Plan and execute copy and assets for campaigns where required
- Work closely with other CRM Specialists in the team to divide and conquer BAU tasks and projects, where required

**Skills & Qualifications**
- 2+ years’ experience in CRM, Engagement or Campaign Management
- A data-driven and analytical mindset approach to customer engagement
- Exceptional attention to detail
- Ability to work in a fast-paced scale-up environment
- Excellent communication skills, both verbal and written
- Outcome-focused, self-motivated, flexible and enthusiastic

**Are you a Dabbler?**

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble communit

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