Digital Marketing Campaigns Specialist

2 weeks ago

Richmond, Australia Make-A-Wish Full time

Make-A-Wish is one of Australia’s most trusted charities and part of the largest wish-granting organisations in the world. We partner with children with life threatening conditions, their families, and medical teams to grant wishes as unique as the children who imagine them. At Make-A-Wish, our mission is to grant the wish of every eligible child as we believe these wishes complement treatment, build resilience and bring hope to these children and their families when they need it most.

**About the role**:
**Responsibilities of the role**
- Manage and optimise digital marketing and fundraising campaigns, including targeted communication strategies to reach and engage our supporter base.
- Test, refine, and enhance digital tactics to improve performance metrics, such as click-through and conversion rates.
- Develop engaging content and manage campaign budgets effectively, ensuring optimal resource utilisation.
- Collaborate closely with internal teams and digital agencies, offering insights and innovative ideas to enhance campaign strategies.
- Monitor performance using analytics tools, providing actionable insights to drive strategy and execution improvements.
- Ensure adherence to all child safety, OHS, and brand guidelines, maintaining best practices in digital execution.

**About you**

To thrive in this role, you will need:

- Tertiary qualifications in marketing or related discipline desirable, or relevant experience
- Proven experience managing digital platforms and analytics tools, with a strong understanding of digital marketing best practices.
- Proficiency in using digital marketing channels and tools like paid search, paid social, SEO, and analytics platforms
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Exceptional organisational skills, with the ability to manage multiple priorities and meet deadlines
- A collaborative team player with the ability to build effective relationships with stakeholders
- A creative mindset with a proactive approach to meeting objectives and overcoming challenges
- A positive attitude, eagerness to learn, and the ability to quickly adapt and make an impact

**What we can offer you**:

- Access to not-for-profit salary packaging for eligible employees
- The opportunity to make a positive impact on the lives of critically ill children
- A flexible and inclusive workplace, with excellent work-life balance
- Opportunities for career progression
- Access to our Employee Assistance Program
- A chance to be part of an internationally renowned not-for-profit organisation

In return for your passion and enthusiasm, Make-A-Wish offers the opportunity to work within an engaged, high-performing team while helping to make a life-changing difference to seriously ill children - what could be a better motivation?
- At Make-A-Wish we are committed to building a diverse and inclusive environment that reflects the community we serve. Read more about our Diversity, Inclusion and Belonging charter _here._

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