Customer Experience Marketing Specialist
2 days ago
At REA Group, we're committed to changing the way the world experiences property.
We're a leading global digital business, specialising in property, and we're looking for a skilled Customer Experience Marketing Specialist to join our team.
This is a fantastic opportunity to drive audience awareness, engagement, and conversion by leveraging our marketing technology to deliver personalised omni-channel programs that support our audiences at all stages of their journey.
The successful candidate will be responsible for planning and delivering a busy calendar of cross-channel customer marketing campaigns across In-App Messaging, Push, Email, and SMS within our current marketing automation platforms (Salesforce Marketing Cloud and Braze).
You'll work closely with the customer Product, GTM, CX, and sales teams to develop, execute, and measure multi-channel campaigns to drive awareness of products, reach revenue targets, and maintain customer sentiment.
A key part of this role is developing and executing on a robust optimisation testing stream with continual testing and improvements to be managed within our marketing automation platforms, with the goal of proving incremental uplift in engagement and conversion.
You'll also analyse the performance of campaigns in all channels and share learnings and actionable insights with the team and broader REA group.
The ideal candidate will have strong attention to detail and a passion for creating great user experiences, as well as being technically savvy and strong at all aspects of campaign creation and management.
They'll be able to identify new opportunities, quantify estimated business and consumer impact, shape ideas into actionable campaign plans through to implementation and post-launch analysis.
Data and results-led, they'll be experienced in creating testing strategies to increase and measure communication performance.
Perseverance in solving problems and a willingness to get hands dirty and implement, but flexible to switch to a more strategic customer lifecycle and creative lens when required, are essential skills for this role.
The salary for this position is approximately $95,000 - $115,000 per year, depending on experience.
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