Digital Experience Lead for Ancillary Product Growth

2 weeks ago


Brisbane, Queensland, Australia Virgin Australia Full time

At Virgin Australia, we're on a mission to make flying better than 'nice'. To achieve this goal, we're seeking an experienced Ancillary Product Specialist to join our team.

We're committed to providing exceptional customer experiences, and our Ancillary Product team plays a vital role in driving revenue growth through optimising digital conversion rates across our ancillary product portfolio.

Key Responsibilities:
  • Ancillary Product Strategy: Develop and implement strategies to enhance the customer proposition and strengthen attachment rates across all distribution channels of the ancillary product portfolio.
  • Conversion Rate Optimisation: Analyse shopping behaviours and influence booking workflows to increase digital conversion rates.
  • Skillset Expertise: Function as a subject matter expert for baggage and fee portfolios, ensuring seamless execution of business processes.
  • Financial Performance Management: Monitor and manage financial and operational performance against agreed specifications.
  • Merchandising Strategy: Contribute to the development of future merchandising strategies and design tactical roadmaps to drive ancillary revenue growth.

To succeed in this role, you'll need strong analytical skills, excellent communication abilities, and the capacity to work collaboratively with stakeholders. As an ideal candidate, you'll have experience in eCommerce roles within the airline or travel industry, along with expertise in EMDs and ancillary products within the GDS space.

$120,000 - $150,000 per year, depending on your level of experience, plus benefits such as heavily discounted air travel, flexible working arrangements, and more.



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