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Ancillary Product Specialist
1 month ago
We're seeking an experienced Ancillary Product Specialist to join our team at Virgin Australia. As a key member of our Ancillary Product team, you'll play a crucial role in nurturing our existing flight ancillary products and contributing to growth through seeking opportunities to improve attachment across our digital platforms.
Key Responsibilities:- Optimise and increase digital conversion across ancillary product portfolio by understanding shopping behaviours and influencing booking workflows
- Identify enhancements to ancillary products to strengthen the customer proposition
- Subject matter expert for the baggage and fee portfolios
- Management of financial and operational performance to agreed specifications
- Increase attachment rates across all distribution channels of the ancillary product portfolio
- Assist with onboarding of new ancillary products
- Input into future merchandising strategy and development priorities
- Contribute to design, briefing, and execution of tactical roadmap initiatives to increase ancillary revenue in support to the Ancillary Merchandising and Tactical Manager
- Review product types and competitor markets to help formulate optimal digital selling proposition
- Influencing and collaborating on future ancillary strategy as it applies to placement and promotion in our digital platforms
- Act upon customer feedback and contribute to improved customer experience and increase likelihood to recommend metrics across digital touchpoints and specific product areas
- Contribute to performance management reporting
- Actively seeking opportunities to innovate with partners to improve guest experience (NPS), reduce cost, and create growth opportunities
- Knowledge of best practice digital purchasing behaviour and merchandising techniques to maximise conversion rates
- 2+ years experience in an eCommerce role in airline or travel industry
- Understanding of EMD's and Ancillary products within the GDS space
- Ability to assess and develop opportunities to drive positive VA outcomes
- Demonstrated results in highly commercial environments
- Developing commercial awareness and business acumen
- Solid relationship and portfolio management skills
- Proven ability to build strong stakeholder relationships and navigate complex organisational accountabilities
- Excellent written and verbal skills with the ability to communicate complex thoughts and ideas clearly
