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Customer Marketing Manager

2 months ago

Sydney, New South Wales, Australia EP Healthcare Full time
Customer Marketing Manager - Growth Expert

Are you a marketing professional looking to drive growth and customer engagement? We're seeking a Customer Marketing Manager - Growth Expert to join our team at EP Healthcare. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive revenue growth and customer engagement.

Key Responsibilities:
  • Crafting Customer Journeys: Utilize data to create meaningful customer journeys that resonate with our diverse customer base and drive revenue growth.
  • Maximizing Lead Generation: Develop and execute impactful marketing campaigns across various channels, including traditional mail, email, SMS, and through the customer care team.
  • Collaborative Success: Work closely with both global and local teams to hit revenue targets, contributing to dynamic marketing team planning.
  • CRM System Implementation: Support the phased rollout of a new CRM system (Microsoft Dynamics), ensuring smooth integration and utilization.
  • Data-Driven Segmentation: Use your data skills (Power BI proficiency highly regarded) to create effective customer segmentation and build clear customer journeys.
  • Omnichannel Campaigns: Drive marketing campaign success with an omnichannel approach, analyzing campaign effectiveness and marketing ROI.
  • Engaging Communications: Design and execute all customer communications to foster engagement, upsell, and repurchase.
  • Retail Performance: Enhance day-to-day retail performance through strategic data use, SMART strategies, and flawless execution.

Requirements:
  • Experienced CRM Marketer: You bring a solid background in complex services marketing, preferably in healthcare, though other industries are welcome.
  • B2C Marketing Expert: You have strong skills across all channels, including traditional, digital, and customer call centers.
  • CRM Savvy: Hands-on experience with CRM platforms, especially Microsoft Dynamics, is a plus.
  • Sales-Minded: You have a strong sales mindset and can translate marketing efforts into tangible results.
  • Healthcare Knowledge: You understand healthcare marketing regulations.
  • Data Analyst: Your well-developed analytical skills include Power BI capability.
  • Collaborative: Excellent internal stakeholder management skills and a collaborative mindset are essential.
  • Detail-Oriented: You are agile, with high attention to detail and exceptional process and time management skills.

Why EP Healthcare?
  • Great Team: Join a team with strong and empowering leadership.
  • Global Growth: Be part of a large global business in an exciting growth phase.
  • Competitive Compensation: Enjoy a competitive base salary, plus super and bonuses, along with numerous other benefits.
  • Central Location: Work in a convenient location just over the bridge in North Sydney