Email Marketing Strategist

4 weeks ago


Sydney, New South Wales, Australia Online Marketing Gurus Full time

At Online Marketing Gurus, we are proud to be Australia's largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. Our team of certified Growth Gurus specializes in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences.

We prioritize collaboration and a growth mindset, focusing on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia's first-choice agency for digital marketing solutions.

This role is ideal for an experienced Email Marketing Strategist looking to spearhead our email marketing strategies and contribute to the success of our clients.

As the Email Marketing Strategist, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

Responsibilities would include:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar, and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization, and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

The successful candidate will have 3-5 years of experience as an Email Marketing Specialist or Digital Marketing Specialist, with hands-on experience with HTML and content management systems, proficiency in marketing automation technology, knowledge of SEO/SEM and Google Analytics, and familiarity with analytical and database tools.

The salary for this position is AU$80,000 - AU$110,000 per annum, depending on experience and qualifications.

Benefits of working at Online Marketing Gurus include flexible work arrangements, paid parental leave, birthday and volunteer leave, ongoing career development and training programs, salary packaging benefits, a pet-friendly and vibrant office atmosphere, barista-style coffee, and engaging social events.

We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace.



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