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Digital Marketing Strategist

4 weeks ago

Sydney, New South Wales, Australia Online Marketing Gurus Full time

Role Overview

We are seeking a highly skilled Digital Marketing Strategist to spearhead our email marketing efforts and drive sales growth.

About the Role

The successful candidate will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns, including managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your Key Responsibilities

  • Identify target audience and grow our email list by 20% within the first 6 months
  • Design and implement direct email marketing campaigns that achieve a minimum open rate of 25%
  • Proofread emails for clarity, grammar, and spelling to ensure a professional image
  • Ensure mobile-friendly email templates with a clear call-to-action
  • Write engaging newsletters, including all company updates and promotions
  • Upgrade our email templates using graphics, personalization, and advanced features to improve conversion rates
  • Promptly communicate with clients via email to minimize unsubscribes and maximize customer satisfaction
  • Create email databases for lead generation and nurture new leads through the sales funnel
  • Analyze campaign performance and provide actionable insights to suggest improvements
  • Report on sales revenue generated from email marketing efforts, ensuring a minimum return on investment (ROI) of 300%

Requirements

  • 3-5 years of experience in email marketing or digital marketing, with a proven track record of success
  • Hands-on experience with HTML and content management systems
  • Proficiency in marketing automation technology, such as Marketo or Pardot
  • Knowledge of SEO/SEM and Google Analytics to measure campaign effectiveness
  • Familiarity with analytical and database tools to optimize campaign performance
  • Excellent written communication and copywriting skills to craft compelling email content
  • Strong project management skills to prioritize tasks and meet deadlines
  • Able to work under tight deadlines and adapt to changing priorities
  • Bachelor's degree in Marketing or a related field

What We Offer

  • $80,000 - $110,000 per year, depending on experience
  • Paid parental leave, birthday leave, and volunteer leave
  • Ongoing career development and training programs to enhance your skills
  • Salary packaging benefits, including a generous superannuation contribution
  • Pet-friendly and vibrant office atmosphere, complete with barista-style coffee and social events
  • Recognition through service awards and opportunities for career advancement

About Us

Online Marketing Gurus is a leading digital marketing agency, committed to delivering exceptional results for our clients. Our team of experts is passionate about staying at the forefront of industry trends and best practices.