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Customer Journey Architect

2 months ago

Melbourne, Victoria, Australia The Drive Group Full time

We are looking for a skilled Customer Journey Architect to oversee and optimise our Salesforce Marketing Cloud platform in Melbourne.

About the Role

As a key member of our team, you will be responsible for engaging customers through Email, SMS, and Push notification channels. This role involves creating compelling and relevant content while ensuring all communications comply with industry standards.

The ideal candidate will have:

  • Campaign Execution: Plan, execute, and manage multi-channel communications using Salesforce Marketing Cloud. Ensure all content is accurate, timely, and compliant with regulations.
  • Customer Journey Optimisation: Collaborate with various departments to create and refine customer journeys, focusing on improving personalisation and customer engagement within SFMC.
  • Data Monitoring & Insights: Track and analyse campaign performance, delivering detailed reports and recommendations to enhance engagement and achieve better results.
  • Regulatory Compliance: Work closely with our Compliance and Legal teams to ensure all communications adhere to industry guidelines and legal requirements.
  • Platform Maintenance: Maintain the smooth functioning of the SFMC platform by ensuring data quality, monitoring deliverability, and addressing technical issues in coordination with Salesforce engineers when necessary.
  • Audience Targeting & Segmentation: Utilise advanced segmentation techniques to deliver tailored messages to specific customer groups, ensuring relevance and impact.
  • Cross-Department Collaboration: Partner with Marketing, Product, and Engineering teams to support platform enhancements. Share best practices and knowledge of SFMC features to increase team expertise.
Requirements

To be successful in this role, you will need:

  • Proven experience with Salesforce Marketing Cloud, particularly in developing and delivering customer communications.
  • Strong expertise in segmentation, targeting, and CRM automation.
  • Exceptional attention to detail, ensuring high-quality, accurate outputs.
  • Strong organisational skills with the ability to manage multiple tasks and deadlines.
  • Knowledge of HTML, SQL, and AMPscript is advantageous.
  • Problem-solving skills with a collaborative and adaptable mindset.
What We Offer

We offer a competitive salary package with an estimated $120,000 per annum, based on your experience and qualifications. You will also enjoy a Hybrid work model and full unrestricted work rights for Australia.