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Digital Insights Analyst

2 months ago

Melbourne, Victoria, Australia Dental Corporation Full time
About the Role

The Digital Insights Analyst role is a key position within our team, responsible for producing ongoing end-to-end customer journey analysis by integrating data from online and offline platforms. This involves working closely with the Digital team to provide actionable insights across the Bupa digital estate.

Key Responsibilities
  • Integration of digital and enterprise data to perform end-to-end customer journey analysis
  • Proactive assessment of website traffic and analysis of online customer behaviour to provide insights and recommend actions for improvement in the user experience and website conversion
  • Contribution to support optimisation & personalisation activities through ideation, actionable insights from data, hypotheses generation
  • Creation of accessible self-service dashboards and actionable insights that are fact-based, intuitive, and re-usable
Requirements
  • Demonstrated experience in using web analytics tools and testing tools such as Adobe Analytics or Google Analytics, Adobe Target, Optimisely, and a tag management system such as Tealium or Google Tag Manager
  • Experience in customer data platforms such as Tealium Audience Stream to contribute in the website personalisation activities
  • Experience in SQL, SAS, R, or Python as a scripting language
What We Offer
  • Competitive salary
  • Range of Bupa benefits
  • Flexible working/work from home arrangements