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Growth Strategies Manager
Role OverviewThis role focuses on developing and implementing sustainable growth strategies for a leading beverage company. As the key expert in pricing and value management, you will own the annual pricing strategy, monitor consumer response, and ensure optimal value capture across customers and pack formats.
Main Responsibilities- Pricing Strategy Development: Own the annual pricing strategy, ensuring alignment with business objectives and HQ guidance.
- Price Elasticity Analysis: Model and monitor price elasticity to understand consumer sensitivity and competitor response, recommending adjustments where required.
- Scenario Planning: Lead scenario planning to evaluate the impact of different pricing options on volume, margin, and retailer profitability.
- Retailer Margin Protection: Collaborate with Sales to ensure retailer margin protection while maintaining premium positioning.
- Multichannel Promotion: Partner with Marketing and Sales to design multi-year promotional calendars that deliver incremental revenue and ROI.
- Post-Campaign Analysis: Conduct post-campaign analysis to measure effectiveness, uplift, and profitability.
- Product Mix Strategies: Influence product and channel mix strategies that optimize revenue growth across formats and pack sizes.
- Commercial Acumen: Ensure investment efficiency and delivery of best ROI while meeting long-term objectives.
- Trade Spend Effectiveness: Evaluate trade spend effectiveness, ensuring every dollar invested drives long-term value.
- Educational Background: Bachelor's degree in Business, Economics, Finance, or a related field (Master's degree preferred).
- Experience: 7 years minimum of overall experience (preferably with a Consumer Packaged Goods company). Experience in a Revenue Management role for a minimum of 2 years (desirable).
- Skills: Knowledge of pricing & price promotion dynamics utilising syndicated data preferred (Nielsen, IRI).
