Data-Driven Marketing Manager

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000

At the forefront of innovative marketing, we're seeking a visionary leader to drive our email direct marketing and guest engagement initiatives.

Key Responsibilities
  • Develop strategic CRM and loyalty programmes for B2C and B2B audiences, incorporating lifecycle journeys, segmentation, and lead generation
  • Optimise campaign frequency, contact governance, and CRM database integrity
  • Analyse campaign performance and customer data to provide actionable insights that shape business decisions
  • Manage end-to-end email campaigns and automated marketing journeys, including testing, QA, and reporting
  • Build responsive, mobile-first emails using HTML, CSS, AMPscript, and leverage A/B testing to maximise results
  • Collaborate with media agencies and IT teams on integrations, audience creation, and technical support
  • Contribute to campaign asset creation, copywriting, and brand storytelling as required
Why this role is exciting
  • Lead Salesforce marketing Cloud and support Sales Cloud initiatives across multiple properties, shaping CRM strategy from concept to execution
  • Design automation, data-driven guest journeys that feel personal, seamless, and engaging
  • Collaborate with passionate marketing teams, media agencies, and IT experts to deliver impactful campaigns
  • Be at the forefront of leveraging data, AI, and Automation to reimagine guest engagement in a luxury hospitality context
About You
  • Highly skilled with CRM platforms (ideally Salesforce Marketing Cloud) and marketing tools (e.g. Email Studio, Journey Builder, Automation Studio, CloudPages)
  • Experience with CRM and connectors, APIs, and marketing automation integrations
  • Proficiency in SQL, HTML, CSS, AMPscript; familiarity with JavaScript a plus
  • Proven experience in CRM or lifecycle marketing dealing with highly segmented, multi-variable data sets
  • Strong analytical and strategic skills, you thrive on using data to drive decisions and create measurable impact
  • Exceptional communication and collaboration skills, able to inspire teams and stakeholders alike
  • Creative, curious, and forward-thinking, you have a passion for automation, data-driven personalisation, and AI-driven marketing

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