Data-Driven Marketing Specialist
1 day ago
Digital Campaign Manager - Data-Driven Marketing Specialist
Job Description:This role is responsible for developing and driving data-led digital marketing initiatives to support business growth, retention, and customer engagement. As a Digital Campaign Manager, you will be working closely with cross-functional teams to identify, prioritize, and deliver targeted campaigns at scale.
The successful candidate will have experience in B2B and CRM marketing, with a strong background in campaign execution, personalization, and customer-centricity. They will also possess expertise in marketing automation tools, data analysis, and campaign optimization, with a commercial approach to drive measurable business outcomes.
Key Responsibilities:- Develop and implement targeted, personalized campaigns using data-driven insights to drive high-intent demand, customer growth, and retention.
- Work collaboratively with stakeholders to achieve campaign goals, ensuring efficient delivery while maximizing automation and streamlined processes.
- Monitor and analyze campaign performance, reporting on key metrics and making recommendations for continuous improvement.
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